Hope Starts here
Hope Starts Here is an identity and web redesign project that also involved development. Hope Starts Here needed help telling their story, identifying their purpose. Once they understood their story, we were able to create a strategy for their website’s structure.
For this project, I was the sole Product Designer and Developer. Main areas of responsibilities:
The site was redesign during the start of the pandemic. We measured success by the decrease in phone inquiries. We created a website to meet and answer our user’s questions and continue to step up to the growing challenge.
What is your Story?
Hope Start Here (HSH) is a non-profit food bank connected to Smokey Hill Vineyard Church in Centennial, Colorado. The goal of our first meeting was to uncover their story. Each team member identified their ideas of what HSH stood for in six domains. Understanding what you need begins with defining who you are.
Who are the characters in the story?
We explored the experiences of current HSH service users. We characterized the different personas by the positive and negative encounters and or feelings each persona might have while visiting the website or the food bank. I chose this exercise as it increased empathy and understanding for each persona, and allowed the team to tie in each persona with their story. In the second phase of the personas, I created a traditional version of a persona.
Our three primary personas are recipients, volunteers, and donors. We focused on each persona’s positive and negative states when visiting the food bank and the online website. I choose to include both the physical and online experiences because each experience overlaps with each other and sheds unique insights into problem-solving in both areas.
User Journeys and updated site map
Combination of user flow and card sorting to create a new site map. One of the pages that we changed was the original announcement page to the food distribution page. HSH team and I knew that the purpose of the page was to inform and collect information from recipients primarily.
Re-structured site map & Content
The two pages that I would like to feature and show my design process are the Volunteer Sign up page and the Adopt A Child page.
I was able to address many user and development problems by creating the volunteer sign-up form. Through this process, I learned the importance of having an understanding of what can realistically be developed and the time and difficulty that may be required.
What I learned
Wearing two hats for this project, a designer and developer, I learned: