I worked on this project as the sole Product Designer and Developer. Main areas of responsibility:
When searching for a natural hair salon, you want to learn as much as you can about their services and their credentials from other clients. The task is how to engage and convert clients from their experience on Head Designs website.
During COVID, a new strategy of operations for the salon and the website had to be implemented for Head Designs to survive. I am currently updating the user research and creating new strategies to keep the clientele engaged and create revenue.
Metrics (Pre Pandemic)
Site monthly visits avg.
Love of hair artistry
The Curl Lab
COVID 10 updates or protocol
Only for hair extensions
Services list w/ description and time
Blogs / Articles
On site appointment scheduling
natural hair journey?
There natural hair movement among the secondary personas age 30-40 is on the rise. I wanted to make sure the site was visually appealing and informative to both the secondary and primary personas.
Wants quick fixes to their hair issues. Or has unrealistic haircare goals.
Iterate & Create
ReCreating the structure of design
After removing old or irrelevant pages from the Content Inventory in the discovery phase, uncovering user’s pain points, and problem-solving opportunities, we created a revised simple site map layout. This also helped define our redesign scope and strategy.
Head Designs Updated site map
* Head Talk landing page was recently added to the site map.
The original Head Designs homepage and website featured irrelevant content and links. The homepage needed to be strategically restructured and responsive to meet today’s users.
I wanted to introduce and communicate Head Designs’ main business features visually and clearly to users for the homepage.
The about page is often the second or the third page viewed after the Home page or the Service page. The original website was missing the about page.
I wanted to showcase Sheila’s history as Head Designs owner and founder and her community involvement.
For the first draft of the service page, we included sections of information that users may need.
Through user testing, we later simplified the page to just FAQ and services.
There was a discussion on whether to have the service booking process on the website or external through a third party. From a business and comfort level, we decided to use a third-party booking process.
Viewing a hair salon’s gallery is one of the top 3 things people view before deciding to book an appointment at a salon.
Having the images categorize is a feature we are working towards.