I worked on this project as the sole Product Designer and Developer. Main areas of responsibility:
When searching for a natural hair salon, you want to learn as much as you can about their services and their credentials from other clients. The task is how to engage and convert clients from their experience on Head Designs website.
During COVID, a new strategy of operations for the salon and the website had to be implemented for Head Designs to survive. I am currently updating the user research and creating new strategies to keep the clientele engaged and create revenue.
OutCome (Pre Pandemic)
Site monthly visits avg.
Love of hair artistry
The Curl Lab
COVID 10 updates or protocol
Only for hair extensions
Services list w/ description and time
Blogs / Articles
On site appointment scheduling
natural hair journey?
There natural hair movement among the secondary personas age 30-40 is on the rise. I wanted to make sure the site was visually appealing and informative to both the secondary and primary personas.
Wants quick fixes to their hair issues. Or has unrealistic haircare goals.