We initiated the project with a questionnaire to understanding Fundx’s goals for the project. We identified the stakeholders, team members working on the project, and the final decision-maker. With the FundX team, we went over their background and their company goals for the website.
In preparation for the kick-off meeting, I conduct a content inventory and high-level analysis of the website, which helps me assess the website’s quality and quantity. This is also a quick way to identify content problems and identify quick solutions.
I used the continent inventory along with Google analytics data to discover that the low traffic pages’ content was not updated, causing people to leave the page or site, hurting its SEO. The information from the audit and inventory helped map out the budget and project’s scope