Next 10

Overview

Next 10 is an organization that provides accessibility to technically complex research projects regarding California issues. These projects are used for education and engagement publication by expert authors on policies, economy, and technology research.

My Role

Deliverables

Problem

Next10 came to us with the primary goal of a redesign to visually communicate their mission as an authority on providing priority policy issues for California. With a limiting budget, we decided to focus on the areas with the most user interaction, the home page, and their published article reports. We needed to make sure there was a clear understanding of Next10’s mission and a clear and straightforward user experience with the published article reports.

Goals

High level goals:
•   Define their personas and created successful and purposeful user journeys.
•  Redesign the home page that communicates Next 10 purpose.
•  Clean up and restructure their content pages.

The Approach to the solution

Strategy Questionnaire
Content Inventory
Stake Holder Interviews
Personas
User Journey
Wireframes
Site Map
Brain Storming
Internal User Testing

Visual Design

Discovery

Kickoff

I do a client questionnaire and a content inventory analysis in the discovery phase, where I learn about Next10’s goals and problems; the user needs business goals and pain points. These findings were confirmed through google analytics, listening to stakeholders, and user feedback.

User Needs

•   Access to updated information
•   Clear user flows to publications and related features.

User Needs

•   A clear understanding of Next10 mission’s
•   Increase traffic to publication pages.

User Needs

•   The search did not filter updated reports.
•   Hard to find graphics, pdfs, and related publication

Define

the communication gap

Next10 provides educational tools and expert-authored policies on the economy and technical research. People interested in reading these articles are looking for credible and detailed information. We narrowed the list of personas to three target personas to meet each user’s goal and uncover their pain points.

Lay Reader

Participates in the budget challenge to design a state budget that they agree with, and possibly learn more about the state budget.

Research/ Policy Advocate

Find relevant data points quick and easy, which saves them time.

Media / Reporter

Find relevant key findings or graphics publications that support their reports.
We took all of our personas and did user journey mapping. We were not able to talk to external users because of a limited budget and time. But by internally mapped out the journeys with the Next10’s team, we were able to uncover and define where users are getting stuck and dropping off.

Ideate & Create

Kickoff

I do a client questionnaire and a content inventory analysis in the discovery phase, where I learn about Next10’s goals and problems; the user needs business goals and pain points. These findings were confirmed through google analytics, listening to stakeholders, and user feedback.

User Needs

•   Access to updated information
•   Clear user flows to publications and related features.

User Needs

•   A clear understanding of Next10 mission’s
•   Increase traffic to publication pages.

User Needs

•   The search did not filter updated reports.
•   Hard to find graphics, pdfs, and related publication

Validate

Kickoff

I do a client questionnaire and a content inventory analysis in the discovery phase, where I learn about Next10’s goals and problems; the user needs business goals and pain points. These findings were confirmed through google analytics, listening to stakeholders, and user feedback.

User Needs

•   Access to updated information
•   Clear user flows to publications and related features.

User Needs

•   A clear understanding of Next10 mission’s
•   Increase traffic to publication pages.

User Needs

•   The search did not filter updated reports.
•   Hard to find graphics, pdfs, and related publication

Design

Kickoff

I do a client questionnaire and a content inventory analysis in the discovery phase, where I learn about Next10’s goals and problems; the user needs business goals and pain points. These findings were confirmed through google analytics, listening to stakeholders, and user feedback.

User Needs

•   Access to updated information
•   Clear user flows to publications and related features.

User Needs

•   A clear understanding of Next10 mission’s
•   Increase traffic to publication pages.

User Needs

•   The search did not filter updated reports.
•   Hard to find graphics, pdfs, and related publication