Learn, style, and embrace the full texture of hair.
Head Designs is a natural hair salon in Oakland, Ca. Sheila Head is the stylist and owner of the salon for over 40 years. She is very proud to be one of many black women business owners and is involved in her community. A website redesign will help her communicate her passion for naturally textured hair and increase her clientele.
Within the past ten years, there has been another natural hair movement. Given Sheila’s experience and history with natural hair, she would be one of the top hair salons to visit in the Bay Area. How to visually communicate and showcase Head Design’s knowledge and skill to increase clientele.
When searching for a natural hair salon, you want to learn as much as you can about their services and their credentials from other clients. The task is how to engage and convert to clients from their experience on Head Designs website.
Showcase experience Sheila Head, the owner, and a veteran professional natural hair stylist of Head Design can offer her clients.
Competitive research analysis
The natural hair design market is very competitive in Oakland. Going through many of the natural hair salon websites, I notice that most of them are not telling a story or their history of their knowledge with natural hair. This is where Head Design can standout and grow.
Suppose clarifying the services, booking process, and sharing Sheila hair journey and business story. In that case, a relatable and level of trust can be established, increasing clientele and overall knowledge of Head Designs services.
Who is on a natural hair journey?
Always gets their hair done
Does their own hair
New to it all
New to having natural hair
What is their journey?
Is this a creditable place to get my hair done?
What makes this place so unique that I should let them do my hair?
I need to make sure this place will take care of my hair and know what they are doing?