Next 10

Overview

Next 10 is an organization that provides accessibility to technically complex research projects regarding California issues. These projects are used for education and engagement publication by expert authors on policies, economy, and technology research.

My Role

UX Strategist

Designer

Approach

Strategy Questionnaire

Content Inventory

Stake Holder Interviews

Personas

User Journey

Page Tables

Card Sort

Goals and Metrics

Wireframes

Site Map

Brain Storming

Internal User Testing

Visual Design

Kick off

During the discovery phase I learned that Next 10 does not have a large site but their content and publications can make a big impact on their audience. This was confirmed by listening to stakeholders and user feedback, learning about Next 10’s goals and challenges and reviewing their google analytics. The next step in creating a strategy to redesign their homepage and publication pages is to define the what and why there is a communication gap and how to structure the redesign.

What's on the site?

By doing a Content Inventory of the site we were able to uncover and eliminate pages of content that were old and irrelevant. Therefore creating an opportunity for  a new content strategy and architectural restructuring of the site. 

The goal is that this will help lower the high exit rate on the homepage. 

Content Inventory

Who is coming to the site?

Portfolio Designs
We narrowed the personas to 3 target personas. It was important to identify and group the type of people visiting the sites to make sure we are meeting each user’s goal. After learning the goals and needs of each group of our users we were about to make sure the website and each were addressing those needs.
personas

Meeting user's goals

By doing a Content Inventory of the site we were able to uncover and eliminate pages of content that were old and irrelevant. Therefore creating an opportunity for  a new content strategy and architectural restructuring of the site. 

The goal is that this will help lower the high exit rate on the homepage. 

Creating solutions

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Overview

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et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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